It will enable students to combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. This provides you with a strong vocational focus that develops your technical expertise in finished art and typography, along with a thorough understanding of design concept development and the design process. Using both traditional and computer-based media, students will discover how to assemble ‘camera-ready’ and digital artwork for graphic reproduction and web-based outputs.
1.HISTORY OF ART
The history of art is the history of any activity or product made by humans in a visual form for aesthetical or communicative purposes, expressing ideas, emotions or, in general, a worldview. Over time visual art has been classified in diverse ways, from the medieval distinction between liberal arts and mechanical arts, to the modern distinction between fine arts and applied arts, or to the many contemporary definitions, which define art as a manifestation of human creativity.
Printed products form an important part of every person’s life. Right from the time we get up in the morning till we go back to sleep we use or come in contact with some printed products. There are number of printed products available each having its own style and format, design and makeup. The orange juice bottle’s labels, the coffee packet, the railway tickets, the timetable, the information leaflet for medicines, the paper money that we use to pay our magazines these all are printed. Print is essential part of a society focusing intensively on communication. Print is one of several communication media.
3.FUNDAMENTALS OF GRAPHIC DESIGN
Graphic design is “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.” A graphic designer is responsible for arranging and using elements on different types of media (such as a poster, a package or a website). Here we Learn what graphic design is, what elements make up good design, the essential tools, hardware, and software for designers, and the difference between designing for print and the web.
A computer can be defined as an electronic device that accepts data from an input device, processes it, stores it in a disk and finally displays it on an output device such as a monitor. The basic rudiments of the functioning of the computer are dealt in this section. In this course, students will orient themselves to get a brief overview of basics of computer and its applications, and learn the fundamental basics of the following tools available to assist in instruction and training
5.DIFFERENT PRINT PROCESSES
Each of the printing processes has particular properties, characteristics and associated costs which make it more suitable for certain classes of work than others. It has to be acknowledged, however, that there is a considerable amount of common ground where two or more printing processes may regularly be used to produce a certain printed product – eg -books printed by offset litho, flexography and letterpress, newspapers by offset litho (cold-set) and flexography, reel-fed labels by flexography and letterpress, periodicals printed by sheet-fed, heat-and cold-set web offset, also web-fed gravure.
Typography is the art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
2.LOGOS, SYMBOLS AND PICTOGRAM
The use of pictorial representations as a means of communication is not new. Indeed, it is almost as old as man, evident from prehistoric and stone-age cave drawings, Egyptian hieroglyphs right through to modern day signage and digital technology. Good images should be literal and easy to understand no matter what the language or cultural differences. Often pictograms and ideograms are combined to form simple instructions or messages.
Digital photography is the art and science of producing and manipulating digital photographs — photographs that are represented as bit maps. Digital photographs can be produced in a number of ways. Digital photography uses an array of electronic photo detectors to capture the image focused by the lens, as opposed to an exposure on photographic. The captured image is then digitized and stored as a computer file ready for digital processing, viewing, digital publishing or printing.
4.MATERIALS FOR PRINT PRODUCTION
Printing is a process for reproducing text and images using a master form or template. Modern printing is done typically with ink on paper using a printing press. It’s also frequently done on metals, plastics, cloth and composite materials. On paper it is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.
5.POST PRODUCTION TECHNIQUES
Post-press operations consist of cutting, folding, assembling, and binding. Not all printed products, however, are subjected to all of the processes. For example, simple folded pamphlets do not undergo binding. There are many additional lesser post-press finishing processes such as varnishing, perforating, drilling, etc. Other substrates may be subjected to finishing processes that involve pasting, mounting, laminating, and collating. There are also a number of post-press operations unique to screen printing including die cutting, vacuum forming, and embossing.
Master plan or blueprint of a printed or published work that lays out the arrangement of its different graphic elements (such as body copy, colors, headlines, illustrations, scale). It establishes the overall appearance, relative importance, and relationships between the graphic elements to achieve a smooth flow of information (message) and eye movement for maximum effectiveness or impact.
Product design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.
Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress procedure includes the manufacture of a printing plate, image carrier or form, ready for mounting on a printing press, as well as the adjustment of images and texts or the creation of a high-quality print file.
The success of a color reproduction lies in how close the reproduced scene is to the original scene. Note that the term ‘close’ can be measured both quantitatively and qualitatively. There are two types of color reproduction system, additive and subtractive.
Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.
1.DIGITAL WORK FLOW
Printing organizations led their customers into a digital workflow, starting with the early adoption of CTP and digital prepress technologies. Print providers made good and sure that they were ready and able to process digital files before they asked their customers for them.
2.PRESS PROCESSES AND TECHNIQUES
To understand printing, one must understand the various printing methods used today to print a product. While there are many different printing methods used today, there are still four main methods: Letterpress, Flexography, Gravure, and Offset Lithography. Of these Offset Lithography has become a very popular printing process. Offset Lithography is used to print newspapers, magazines, advertising, business forms, direct mail, etc. Offset is the most widely used printing process used today. There are, of course, other printing methods such as screen, electronic, etc., but the four above mentioned processes dominate the printing industry today. Let’s now start to explore the various different printing methods including the four main processes used today.
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Institute organizes industrial visits to enhance the knowledge of our students and to prepare them well in advance to be a qualified professional in the field.
At the end of the course students are asked to prepare a final project. A well completed project would ensure their capacity in using the various softwares in preparing their creative works.